“Bill has proven an A+ speaker at our conferences and events. He understands where marketing is going, dives into important issues and topics, and has a style that meshes content and case studies in a way that delivers a real takeaway for attendees. We’ll have him back again and again.”
– Dan Hanover, Editorial Director, Event Marketer Magazine
Articles  

Here is a list of articles available for download. 
Just click on the title of the article you wish to preview. You can
also check out PROMO Magazine for a complete list of articles. 

Don't Touch That Dial!
Aug 1, 2002, PROMO Magazine

Extending the Event Online
Jan 1, 2002, PROMO Magazine

What to do if your Online Partner Suddenly Goes Belly Up
Oct 1, 2001, PROMO Magazine
Online Promotion Aggregators – Friend or Foe?
Jul 1, 2001, PROMO Magazine, by Bill Carmody

Online Promotions in the Retail World
Apr 1, 2001, PROMO Magazine, by Bill Carmody

The Dark Side of Online Promotions
Jan 1, 2001, iMarketing News by Bill Carmody

Top Ten List of Online Promotional Pointers
Dec 1, 2000, PROMO Magazine, by Bill Carmody

Remind Me Why We're Doing This Thing Again?
August 1, 2000, PROMO Magazine, by Bill Carmody

Taking Time To Plan
July 1, 2000, iMarketing News, by Bill Carmody

No Quick Fix for Building Loyalty
June 19, 2000, iMarketing News, by Bill Carmody

When Online Promotions Grow Up
May 1, 2000, PROMO Magazine, by Bill Carmody

Online vs. Offline Promotions
April 17, 2000, iMarketing News, by Bill Carmody

How to put together a multi-brand promotion
by Bill Carmody