When you’re out in front, you’re going to make mistakes — sometimes really big ones. This is the story of a landmark digital marketing case that went horribly wrong. And yet, despite making a big mistake, it’s what you do in the moment when you realize you have a problem. In that vulnerable moment, you must step up and own the problem. This will define you and your career. You will make mistakes; it’s inevitable. But when you own the problem, you will not only survive, but thrive in the face of an incredible challenge.