Unlike any other financial book you may have picked up and summarily stopped reading, Tony Robbins’ book is actually FUN to read. It’s not homework. It’s masterful storytelling with a directed purpose: Financial Freedom.
Now, I fully appreciate that Cullen Roche and others in the financial community disagree with some of Tony Robbins’s conclusions and recommendations. This is especially true when Robbins takes the time to illustrate just how much a 1 percent or even 3.5 percent fee for actively managing your money can negatively impact your long-term financial results. And, as he points out, “An incredible 96 percent of actively managed mutual funds fail to beat the market over any sustained period of time!”
Financial advisers and actively managed mutual fund managers have a lot to lose and are being called to task in this book, so there’s no wonder why so many of them look to discredit Robbins’s five year plus project with over 600 pages of detailed insights.
Tony Robbins is a master at studying and then modeling successful behavior-be that personal, professional, or, in this case, money management and investing. This book is the outcome of an obsession to understand how the most brilliant financial minds of our day successfully navigate through every economic condition. It includes interviews with Paul Tudor Jones, Charles R. Schwab, Carl Icahn, T. Boone Pickens, Ray Dalio, John C. Bogle, David F. Swensen, Mary Callahan Erdoes, Kyle Bass, Marc Faber, Sir John Templeton, and Warren Buffett.
While I will summarize the seven simple steps, you really owe it to yourself to read this book. Nothing in a single article could do justice to the incredible research and thoughtful way that Tony Robbins approaches one of the most important topics that will affect the quality of your life-especially in your retirement years. And unlike any other financial book you may have picked up and summarily stopped reading, this book is actually FUN to read. It’s not homework, it’s masterful storytelling with a directed purpose. If the top billionaires of our day got together to help you with your finances, wouldn’t you take the time to listen to everything they had to tell you? Yeah, me too.
Step 1: Make the Most Important Financial Decision of Your Life. In essence, you must first decide to become an investor (not just a consumer). This means automating a specific percentage of your income that goes toward your “Freedom Fund” (i.e., your ideal retirement nest egg, which you calculate based on your desired financial outcome). If you can’t commit the amount you need, there are great strategies, including the “Save More Tomorrow” plan, that will help you ease into the number you need to be saving every month.
Step 2: Become the Insider: Know the Rules Before You Get in the Game. Here, you shake off the nine most common myths about fees, actively vs. passively managing funds, real costs of specific investments, brokers vs. fiduciaries, target date funds, 401(k) and Roth 401(k) plans, and asymmetric risk. By understanding these misconceptions, you can minimize your risk of losing money and over-paying fees, and create tax-advantaged investment strategies. This is the equivalent of “measure twice, cut once” in the business world. If you know the rules of the game, you’re less likely to lose when you play.
Step 3: Make the Game Winnable. This is when you calculate exactly the amount of money you will need for your financial freedom. Most people create an artificial number that feels impossible to achieve, so they delay starting their saving and investing. To make these calculations super simple, Robbins provides a companion mobile app. You also look at your spending habits and how you can speed up your plan to achieve financial freedom faster-from limiting your daily impulse purchases (i.e. coffee, alcohol, fast food, etc.) to reducing your taxes, earning more, relocating, and improving your lifestyle. There are lots of ideas here on how to achieve your desired financial outcomes faster.
Step 4: Make the Most Important Investment Decision of Your Life. This is about asset allocation, rebalancing, and dollar cost averaging. Before you begin investing, you need to determine your own risk tolerance, frequency of rebalancing to maintain this risk tolerance, and a monthly dollar cost averaging investment strategy. One interesting idea is to not just have two categories (i.e. “Risk/Growth” vs. “Security/Conservative”) but to also include a “Dream” bucket that is clearly not about investing, but rather putting money aside for the things in life that motivate you. This can help propel you, as you save and invest more for your future.
Step 5: Create a Lifetime Income Plan. This is about understanding the returns you are currently getting on your investments compared with other portfolios and recommended asset allocations. This includes establishing a guaranteed lifetime income plan through various forms of annuities and tax-efficient life insurance strategies. These are the secrets of the ultrawealthy, as these tools are not widely known by most people and yet allow the ultrawealthy to minimize their tax exposure and protect their assets for their children, grandchildren, and great-grandchildren.
Step 6: Invest Like the .001 Percent. This is where you learn that the worst environment is your greatest opportunity: to buy when everyone else is selling in a panic, and to sell when the markets are going crazy in the positive direction. You don’t always have to be a contrarian, but pummeled markets create significant wealth, and fear and other emotions distort true values. Most wealthy investors have figured out how to make asymmetric returns (i.e., risk $1 to make $5), while the average person risks the bulk of their investments to make 4 to 8% returns.
Step 7: Just Do It, Enjoy It, and Share It! This is where Tony Robbins really shines, as these principles are core to his motivational speaking and inspirational life coaching. So much of investing is psychology. We can choose to see the world as scarce or abundant. We can see the world filled with problems or opportunities. Daily priming and the appreciation of what you already have will ensure you focus on the outcomes you truly want, as opposed to worrying about what you don’t have and not taking action because of fear and other negative emotions that are holding you back.
Perhaps the most powerful reminder is that “repetition is the mother of skill. Action is where all of your power is found…knowledge is not power, execution is.“ In other words, take massive action when you learn great insights. If you haven’t read this book, then your next action step is clear: Buy and read this book!