I want you to stop wasting your money on content that doesn’t sell. There are 4 rules of content that drive commerce. In this episode I break down each of these rules and how to apply them to your business. If your content isn’t filling a void for your ideal customer, you’re wasting your time […]
Now is the time to leverage Influencer Marketing to drive your business. According to DoubleClick, the average click through rate on banner ads are an all-time low of 0.04%, while Harris Interactive reports that 90% of Americans ignore digital ads entirely. Throw on the rising trend of ad blocking as well as ad fraud and […]
In today’s market, being an influencer is a prerequisite for your success. It’s arguably the most important thing you can do. Without being an influencer, you will struggle to build your brand and the brand of your business. But, by being your most authentic self, you will stand out and attract the kinds of people you […]
If you’re looking to raise capital, it’s helpful to know what venture capitalists look for in entrepreneurs. Here are the 5 qualities one of Chicago’s award winning venture capital firms looks for before they invest. Acquisition International Magazine recently named Nin Desai the “2015 CEO Of The Year–Illinois”. While it is extremely rare for a […]
When you’re out in front, you’re going to make mistakes — sometimes really big ones. This is the story of a landmark digital marketing case that went horribly wrong. And yet, despite making a big mistake, it’s what you do in the moment when you realize you have a problem. In that vulnerable moment, you […]
Mike Derezin is the vice president of LinkedIn Sales Solutions. Here are the 4 things you should be doing on LinkedIn, but statistically are not doing on LinkedIn, to drive B2B Social Selling. Before we begin, I realize it’s a bold statement to say there are four secrets of social selling (as in things you’re most […]
It turns out that when we spend money on other people, our level of happiness goes up measurably more than when we spend the same money on ourselves. And Tony Robbins advocates that no matter how busy or broke you may be, you have something to offer others. At the beginning of the year, a […]
Your founders story matters. Your customers care about why you went into business — just as long as it’s about making their life better in some meaningful way. No one cares if your business succeeds unless you make them care about a mission and purpose greater than yourself. Bill Carmody, the Marketing Whisperer, shares his […]
Change is automatic, but progress is not. Progress is about making the changes that get you closer to your desired outcomes and by asking these 3 questions daily, your outcomes will become more focused and deliberate. As I continue my personal transformation via Tony Robbins, I’m totally digging hisTime of Your Life Rapid Planning […]
In your business, relationships, or family life, pain is inevitable, but suffering is not. It turns out as few as five words can change everything from turning around a company to saving a life. This week, I have been completely blown away (once again!) by Tony Robbins at hisDate With Destiny experience. By his own […]