We can no longer afford separate silos between marketing and IT. The rapid collapse of these silos means that one person must be able to converse seamlessly between both groups. Haven’t met anyone with the title of “chief marketing technologist” yet? You will. It’s the ultimate culmination between the chief marketing officer (CMO) role and the […]
You were inspired by Simon Sinek’s Ted Talk, but since then you’ve struggled to put into action the great advice he shared with the world. Here is the simple action you need to take to get it right. The Trouble You’re Having with Articulating Your Why I admit it. I am complete guilty of everything […]
If you’re not using LinkedIn for social commerce (i.e. B2B Sales), you’re missing out on a tremendous growth opportunity. Here are the 3 best ways to get in the game. In a previous article (see The 4 Secrets of Social Commerce From the Head of Social Selling at LinkedIn), I interviewed Mike Derezin, VP of […]
Instead of obsessing about what you can’t do, it’s important to focus on all the ways you can accomplish your vision. Your brain is a powerful tool for overcoming obstacles. As an entrepreneur, you’re used to seeing things that others don’t see. You have already taken risks that most people simply won’t. But every now […]
John Ale is an investor in Tap Influence and talks about why Influencer Marketing will soon be replacing banner ad budgets, programmatic media and other forms of impression-based advertising that does not deliver measurable ROI for its advertisers.
Digital Marketer finished 2015 with more than $30 million in revenue and expects to close out 2016 with over $50 million. So, when Ryan Deiss shares what he believes to be the future of digital marketing, you’d be wise to listen up. Ryan Deiss, the CEO of Digital Marketer, is a bit of badass. Having […]
The future of Big Data is a lot less about a handful of large enterprises attempting to control the data and a lot more about access by the people who are most impacted by their own digital footprints. More than 18 months ago, Bennet Bayer, Global CMO & VP Strategy at Huawei, posted an article […]
Westfield totally reimagined the retail experience, placing the consumer at the center of everything, empowering entirely new world-class experiences fueled by data and customer preferences. This week at Shoptalk, I’ve been speaking with several commerce innovators about the impact of technology on every type of business. Facebook proudly shared its latest innovations in social commerce. […]
In looking to grow at a rapid clip in the coming months, take a page out of Salesforce.com’s book (or, for that matter, Mintigo’s) and get deeper insights on your customers. This week, more than 130,000 people will travel to San Francisco for the salesman’s ultimate training conference: Dreamforce. As a business, Salesforce.com itself is […]
Discovering your primary question is critically important. A negative one will ultimately lead to unbelievable pain. A positive one will ensure you build an extraordinary life. If you have attended Tony Robbin’s Date With Destiny, then you know where I’m going with this. While we ask ourselves tons of questions every day, there is one […]