The two unions of a marriage and a business have very different objectives and neither partnership can be ignored if you want to be successful in both. Here are the 5 things to consider before going into business with your spouse. According to the U.S. Bureau of the Census, 90 percent of American businesses are […]
Influencer Marketing has been at the forefront of Digital Marketing for the past few years, but attribution modeling has proved challenging. Nielson Catalina Solutions proves that Influencer Marketing drives measurable retail sales lift for CPG brands. Nielsen Catalina Solutions in partnership with TapInfluence and WhiteWave Foods released a case study that proves Influencer Marketing delivers […]
As the founder and CEO of Renegade, Drew Neisser could have easily written a book about his own experiences in Marketing. Instead, he chose to interview 64 top CMOs with heavy hitters such as Beth Comstock (GE), Jon Miller (Marketo) and John Yembrick (NASA). In this interview, we explore some key insights from the book […]
The global impact of big data is too important to be left in the hands of a limited number of highly skilled data scientists. Time to get in the game. This is what today’s entrepreneurs need to understand. 90% of the world’s data is estimated to have been created in the past 2 years and […]
Despite industry concerns, spending on native advertising is growing at a rapid clip. Here’s why. Native advertising has historically gotten a bad rap. John Oliver, host of Last Week Tonight, did a particularly poignant segment on why native advertising threatens the very fabric of journalism. In a recent study by the University of Georgia, “fewer […]
In the future, not everyone will work on-demand, but time tracking and hourly billing will give way to real-time performance analytics. Think Uber ratings for projects. During the Collision Conference, I had a distinct pleasure of meeting and speaking with Adam Miller, Founder and CEO of Cornerstone OnDemand, a publicly traded maker of cloud-based talent […]
Training will help your business grow despite the ever increasing talent shortage. Nothing beats having happy employees that see your company as a place where they can grow and advance their careers. In the coming decade, we’re going to see an increasing talent shortage. As the baby boomers retire, there simply aren’t enough qualified candidates […]
eCommerce is no longer about driving prospects into your funnel. Today you are engaging your customers where they already are and bringing the store to them. Last month at Shoptalk, I had the pleasure of interviewing the CEO of Magento, Mark Lavelle. After establishing independence from eBay last year Magento rose to the number one […]
With the average click-through rate at a historic low of 0.06 percent, banner ads are failing to deliver results 99.94 percent of the time. Here are 3 viable alternatives with proven results. Having started my career in 1994 building some of the very first commercial websites, I have more than 22 years of digital marketing […]
According to a new study released by Experian, 97% of US businesses are looking to achieve a complete view of their customer, yet the biggest problem organizations face around big data management in 2016 comes from within. Last week, Experian Data Quality released The 2016 Global Data Management Benchmark Report, and I found it to […]