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The Best 2 Hours You Can Spend on Netflix

If you’ve ever wondered why so many people would invest six days and thousands of dollars in a total immersion program with Tony Robbins, this is your chance to get a behind the scenes, VIP all-access pass right from your couch.

For more than 38 years, Tony Robbins has served as an adviser to thought leaders, c-suite business execs, athletes, and top entertainers alike. Now you can experience a summary version of his most powerful event; one that has touched the lives of the more than 4 million people who’ve attend his live seminars around the world.

This week I had the privilege of sitting down and speaking with two great talents. Joe Berlinger is a veteran documentarian whose films have garnered Academy Award nominations, seven Emmy nominations, Peabody awards, and virtually every other award a documentarian can amass. If that’s not enough, his films also helped get three innocent people off death row and out of prison. Tony Robbins is a New York Times No. 1 best-selling author, entrepreneur, and the chairman of a holding company whose more than a dozen privately held businesses deliver combined sales of more than $5 billion a year.

This Friday, July 15, Joe Berlinger’s original documentary Tony Robbins: I Am Not Your Guru premieres on Netflix in 190 countries.

You can watch the full interview here:

 

Tony Robbins: I Am Not Your Guru Delivers an Unflinching Look Inside Date With Destiny

“I resisted making this film initially,” says Tony Robbins. “How could you possibly capture the essence of six full, 12-hour days in a two-hour film? I also didn’t want the film to be disruptive to the 2,500 attendees. But Joe Berlinger convinced me to make this film. If the cameras were too disruptive to the folks who invested their hard-earned time and money to be there, I could send the cameras home. But I was amazed at how effectively and elegantly Joe was able to capture the essence of the program.”

“When I filmed the Paradise Lost Trilogy,” Joe Berlinger explains, “we had one hour of a two-hour movie capturing the court room scene. And yet, it was a 16-day trial. A documentary is about compression. You’re compressing the time while capturing the essence of the experience.”

I can personally attest to this. Having been moved by the universal insights gleaned at a Robbins event myself, this film captures the essence of the entire experience and goes even further, taking you backstage and behind the curtain for a real and raw look at the tapestry of human joy, suffering, struggle, conditions, and commonality.

Why This Film Is a MUST Watch
From one entrepreneur to another, let’s get real. You’re slammed for time and stressed out about all the things you want to accomplish personally and professionally. You have high expectations for your business and are constantly looking to make it even better. Who has time to sit down and watch a two-hour movie?

This one’s a MUST watch. Especially for people like you and me.

In Tony Robbins own words, “Success without fulfillment is the ultimate failure.” This movie helps you take a moment to reset and remember what’s really important in life. It provokes you to ask better questions. It calls you to be more.

Our careers (and the cell phones in our collective pockets) are enough to stress anyone out, but when you’re beating yourself up for not accomplishing all you have set out to do in this world while you’re still lucky enough to be above ground, you’re not going to make any progress. This movie will help you realign and reassess what’s most meaningful to you for a life on your terms. If you’ve not experienced Tony Robbins in person, I promise that this movie is all you need. Think of it as an online class designed to prime you for everyday human experience and how to show up at home and in the office as your best self. Seeing humanity in all its diversity of issues and experiences is very powerful fuel.

Pain Is Inevitable, but Suffering Is Not
What resonated most for me was the scene where Robbins asks if anyone is contemplating suicide and 12 people in the room stand up. The film focuses on a young woman from South America who has been sexually abused in a religious cult since the age of 6. She had been “the strong one” who was always there for her family. The transformation here is incredible to watch, and a stark reminder of just how powerful each and every one of us really is.

This weekend, fire up Joe Berlinger’s Netflix Original documentary Tony Robbins: I Am Not Your Guru. It’s less than two hours and for the sake of you, your personal relationships, and your business–you’ll be glad you did. As Warren Buffett says, “The best investment you can make is in yourself.” Who knew it could be as easy as watching a movie.

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The One Thing Preventing You From Getting Everything You Ever Wanted

You have an obligation to be famous. Be it for 15 minutes or for the next 15 years, you owe it to yourself and your company to be front and center. The only thing standing between you and fame is the fear that holds you back.

How do I know this? Because I spent some quality time with Hank Norman, who helped pilot and produce The View with Barbara Walters. He also helped launch theOxygen network, where he was an on-air “cross media” correspondent reporting what was going on across all of Oxygen’s online properties. He’s worked as a development executive at ABC Disney and has written and produced films.

Fame Marketing Cartoon

Here’s some of Hank’s broadcast television personality wisdom that I found interesting and inspiring:

Standing out is more important than being liked. Let’s face it–you can’t please everyone. Most people hold themselves back because of their desire to be liked. Even famous people fall into that trap. “Howard Stern was the worst judge on America’s Got Talent,” Hank mused, “because he wasn’t honest. And I’m a huge Howard Stern fan. But I’m glad they fired him. He’s lost his edge as he’s become more famous, because he cares more about what people think of him.” If you are a long-time listener to Stern, you’ve probably noticed a change from when he was just starting out and had something to prove. The more amiable you try to be and the more people you try to please, the more vanilla your personal brand becomes.

Love (and convert) your haters. “I’m in love with my haters,” says Hank. “That’s because they use the very formula I teach. They take a controversial position, stand out, and are extremely vocal. I simply give them the attention they deserve, and suddenly I convert them … or at least most of them.” It’s so true. Your haters have tons of passion. You average fan is boring by comparison. So what if they consumed your content. If it dies there, then they really aren’t helping your boost your audience. But haters have fire in their bellies and that passion helps fuel conversation around your position. So what if they disagree–at least they’re talking!

Face your fear and be heard. One of the greatest things about that iPhone in your pocket is that it’s the only thing you need to become famous. “You have everything you need to be famous and wildly successful in your pocket,” says Hank. “With today’s smart phone, all you need to do is put yourself out there and you’re going to get more business; you’re just scared.” Scared of what? Most people fear just how powerful they truly are and what it means to be out in front. It’s a primal instinct. Our survival instinct is to stay toward the middle of the pack and blend in–it’s what got our ancestors to today. But it no longer serves us. Standing out is what it’s all about–your personal brand matters so much more than you realize. Have you Googled yourself lately? (See “10 Ways You Build (or Damage) Your Reputation Online.“)

Train to be extraordinary. “People will hate you, so build up your callus,” says Hank. “Get uncomfortable. That’s the starting line. How does this translate into the marketplace? Figure out what to do to be outrageous with your audience. I’m asking you to be honest.” And that’s the thing. Most people get in front of a mic or video camera and immediately try to be something they are not in a desire to be liked. To be extraordinary, you need to be willing to be passionate, determined, adventurous, creative, and a little weird. Just ask the employees of Zappos–it’s in their core values. And that’s what we all want to see. Normal is boring as hell. Seth Godin, in his bookPurple Cow, said it best: “Being risky is safe. Being safe is risky.” Sounds like a paradox, but it’s actually a dialectic. Taking big bold risks is interesting and gets the attention of everyone around you. Even when you land flat on your face, you have a lot more respect for being brave enough to try in the first place.

Above all, keep it real! Look at Donald Trump. He’s a guy who fully took the gloves off and spoke his mind. You can disagree with him. You may even think he’s an idiot. But you simply can’t ignore him. A friend of mine referred to the Donald as the Republican id–that is, Donald Trump says out loud what many Republicans think, but don’t have the courage to say. So is it any wonder that he’s taken the spot light and has no intention of giving it back? He’s spent the least amount of paid advertising and has the highest brand recognition in the Republican party. Is it a circus? Absolutely. But we’re all so exhausted by the double-speak nonsense that wastes our time that it’s actually refreshing to hear a politician take a stand and not look to public opinion polls to know what should be said (and not said) to please most registered voters.

Fame is an obligation. You owe it to yourself and your company to be yourself and to stop trying to be someone else. Play full out. Yes, you will attract haters, but that lets you know you’re saying things that are important. Would you rather hear crickets when you speak or loud contrarian feedback? Energy trumps the silence treatment every time. So go on, be bold and take a stand. If you need help, engage a company like Hank Norman’s 2 Market Media and it will help you get outside your comfort zone.

If you think this article is a joke, then have the courage to say so. If you are moved by the insights of a true master of fame, then tell Hank Norman what you enjoyed about his insights, find your voice, and stand tall. After all, you only live once. Find your voice and be loud and proud. Your brilliance is needed in this world. Speak up!

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Sitting Is The New Smoking

When you embrace the concept that “Sitting is the new smoking”, you will find that the less you sit, the more engaged you are at whatever you’re doing.

These five words will change your life: “Sitting is the new smoking.” Thank you, Joseph McClendon III and Tony Robbins, for creating a new movement to stamp out workplace obesity.

This simple phrase sums up so much of what Americans struggle with today. We sit at our desks typing, drawing and interacting with our computers. Our bodies were simply not designed to sit for that long. We don’t move as much throughout the day as we need to and we eat the wrong “comfort” foods in order to offset our lack of energy. It’s a really destructive downward spiral. And then we wonder why we’re currently facing an obesity epidemic.

The answer is simple and we’ve known it all our lives: “Eat right and exercise more.” The problem is as our 8 hour work days become 10 and 12 hour days (often including the weekends), we’re finding less and less time to live the healthy lifestyle that our bodies require. Even if we take the time to get up at 5am and go to the Gym, all that great work is met with a much larger sedentary lifestyle.

“Sitting is the new smoking” is about changing all of that. The concept that “smoking is bad” has been drilled into all of us. If we can now further associate the act of sitting with the act of smoking, then whoa, look out!

At first glance, you might be thinking that not sitting at work would be extremely difficult. You have a chair at your desk, a chair at your conference room, a chair in the break room, a chair in the waiting room of your appointment, and just about anywhere you want to be. But if you can start to associate sitting down with smoking, your body immediately reacts differently. You want to pop up in your chair and get your blood flowing–which, it turns out, is exactly what you need.

I admit, I had my reservations, but I’m the kind of person who’s willing to give new ideas a try. For my first two days back in the office, I sat a total of 2 hours (or 1 hour per day). I took all my calls on my cell phone so that I could walk around. Our building is a large rectangle, so I walked around our floor like it was an outdoor college track during my calls. I even went up and down 5 flights of stairs. If you walk slow enough, you don’t lose your breath and the caller on the other end of the phone doesn’t know you’re increasing your exercise routine dramatically–like, all day instead of just the one hour I normally take in the morning or evening.

What’s most important to understand here is that there are more benefits than simply losing weight. As you move around your office, you release endorphins (just like when you exercise) and your energy continues to go up. You feel more alive and you bring that increased feeling of power to everything you do. Your productivity improves as your energy soars.

Think about it. How different would your next meeting be if you were standing and moving versus sitting down? Would your room full of people “multi-task” or pay attention? Would you allow someone to drone on about something that doesn’t matter or would you interrupt them to ask what they are really trying to say? Your whole attitude changes when you are full of energy and fully engaged. Sitting allows us to relax and disengage. Try it. Remove all the chairs from the conference room and notice the difference in the quality of the meeting.

When you embrace the concept that “Sitting is the new smoking,” you will find that the less you sit, the more engaged you are at whatever you’re doing. You are much stronger than you give yourself credit for. You can, in fact, stand most of your day. Your legs don’t get as tired as you might think. And, when they do, just stretch and notice that they are ready to keep working. It might feel awkward at first, but keep at it and notice what changes. I assure you that there is a direct correlation to the amount of time you’re standing up and quality of the work you’re delivering. Sit less. Do more. Empower others to do the same.

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Eradicating Your Limiting Beliefs

Eradicating your limiting beliefs is not just about seeing how those limiting beliefs have impacted your life up to now and are likely to continue to influence your future decisions. You need to experience enough emotional pain to want to remove those limiting beliefs and see the truth.

If you read my last article on Tony Robbins, you know that the key difference between the life you’re living now versus the life you were meant to live comes down to your own limiting beliefs. Somewhere along the line, you (inadvertently) subscribed to limiting beliefs both personally and professionally.

Examples of Personal Limiting Beliefs

  1. “I’m not pretty / handsome enough.”
  2. “I’m will never be as successful as ___________.”
  3. “I can’t find the time to work out every day. “I will never run a marathon.”
  4. “I won’t live past 80.”
  5. “Smoking is cool. Smoking relaxes me. I can quit smoking whenever I want to.”
  6. “I need coffee to wake up. Coffee gives me energy. Coffee keeps me going.”
  7. “Alcohol is a social lubricant. I need to drink to really party / celebrate.”

And these are just a few of the hundreds of limiting beliefs that we subconsciously pick up along our path to growth and they become manifest destiny. As Henry Ford said, “If you think you can, or you think you can’t, you’re right!” And while these personal limiting beliefs hold us back from our personal growth and development, there are just as many professional versions.

Examples of Professional Limiting Beliefs

  1. “I could never build a billion dollar company.”
  2. “No one would invest that kind of money in my business.”
  3. “I’ll never get the level of talent I need; I can’t afford the best people in my industry.”
  4. “They would never want to partner with a company like us–especially at our size.”
  5. “Why would (s)he take a meeting with me?”
  6. “Reading and responding to email is a vital aspect of my business.”
  7. “We must be actively participating on every social media platform.”

And again, these are just a few of the hundreds examples to give you an idea of what we’re talking about. The trick is to identify the most destructive limiting beliefs for you and your business and eradicate them. How? There are several ways to do this, but one of the most effective ways is a process Tony Robbins calls the “Charles Dickens Process”–which is a visualization process that helps you really see clearly how you have been impacted in the past, the present and, if you don’t change, the future, given your limiting beliefs.

Eradicating your limiting beliefs is not just about seeing how those limiting beliefs have impacted your life up to now and are likely to continue to influence your future decisions. It’s not enough just to intellectually understand. You need to experience enough emotional pain to want to remove those limiting beliefs and see the truth. With every limiting belief, the truth will set you free.

For example, there is probably one person right now that could change the fortunes of your business. One limiting belief might be, “That person would never take a meeting with us.” And often that limiting belief is reinforced by the people around you. Rather than focusing on all the reasons that person won’t take a meeting with you, instead focus on the incredible value you can and will provide that person. Take a leap of faith. Find ways to give incredible value without asking for anything in return–or at the very least not up front. What could you do to forever change the life of the person you want to meet with? How could you make that person a raving fan?

As you think about all of these things, you will begin to see the truth and can act accordingly. Will you get stopped by his or her gatekeeper? Of course. That gatekeeper was put in place to stop the undetermined, unmotivated and unwilling from wasting that person’s time. So you MUST think differently. You can’t do what everyone else has done and expect different results. It won’t happen. Instead, use your brilliance to break through. Be creative. Be innovative. Be amazing. Be someone who simply can’t be ignored. Be so incredibly valuable to that person that they couldn’t imagine not meeting with you. And, most importantly, take action. Great ideas are abundant, but if you really want to stand out, you have to commit. You have to DO it–not just think it.

The most important difference between the successful and the hopeful can easily be seen by the actions that have (or have not) been taken. Many could, but the successful do. And that makes all the difference. So eradicate your limiting beliefs. If you don’t think you can do this on your own (which, in itself is a limiting belief) there are many people out there who can help you. When I went to Unleash the Power Within, I was ready for change and so I found exactly what I was looking for–and more. The key is to eradicate your limiting beliefs anyway you can. There’s a reason Inc recently named Tony Robbins the most powerful motivational speaker in the world. He lives his beliefs and has worked hard to eradicate his own limiting beliefs. You can, too. Once you do, you will be transformed.

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