Now is the time to leverage Influencer Marketing to drive your business. According to DoubleClick, the average click through rate on banner ads are an all-time low of 0.04%, while Harris Interactive reports that 90% of Americans ignore digital ads entirely. Throw on the rising trend of ad blocking as well as ad fraud and it’s time to pivot out of banner ads and into something much more effective — as much as 11 times more effective according to a recent Nielsen Catalina Solutions study. In this podcast, we explore what it means to leverage Influencer Marketing for your business.
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