Peter Dunn, a.k.a. “Pete the Planner” writes for USA Today and is regularly featured on CNN Headline News, Fox News, Fox Business and several syndicated radio shows. Pete began his career as a comedian and then decided his mission in life is to make you a millionaire. Here’s his story and advice to help you […]
Brand storytelling has evolved and it’s capitalizing on the prosumerism movement. Here’s what you need to know about Transmedia Marketing and why it’s the future of brand storytelling. During the past two decades, most brands have worked diligently to control their messaging with interruption ads and large media buys. Today, customers can easily ignore these […]
The inspiring story of Amanda Holmes illustrates that there are plenty of Millennials who are ready, willing and able to take the reins of established companies. My favorite sales book is Chet Holmes The Ultimate Sales Machine. Anyone familiar with this masterpiece probably also knows that Chet Holmes died at an early age of 55. […]
Suddenly having millions would seem to solve all your problems, but it’s more important to understand the principles that attract wealth. I’ve never played the lottery, but I certainly share many of the desires of those who do. People flock to play Powerball because suddenly having access to millions seems like it would solve all […]
Celebrate your accomplishments as you spend time with your friends and family members today. Know where you are in the 7 stages of the entrepreneur’s life cycle so that you can celebrate the independence (or interdependence) of your business. Today, as we celebrate our founding fathers’ bold move for independence and the founding of the […]
While most startups are looking to disrupt an established big business or even an entire industry, Michael Docherty’s book ‘Collective Disruption’ provides a surprising and viable alternative. Michael Docherty defines Collective Disruption as “harnessing the power of two seemingly disparate groups and aligning the best of both worlds at each stage of the value creation […]
When done correctly, marketing provides the air cover for the sales teams on the ground working hard to close deals and increase revenue. It’s a much needed partnership. It’s wonderful when sales and marketing are working together and finishing one another’s sentences. Unfortunately, this tends to be the exception and not the rule. More often […]
Unlike any other financial book you may have picked up and summarily stopped reading, Tony Robbins’ book is actually FUN to read. It’s not homework. It’s masterful storytelling with a directed purpose: Financial Freedom. For anyone who not only bought but also made the long and difficult slog through Benjamin Graham’s book, The Intelligent Investor, […]
Former VP of Enterprise Marketing at Adobe and current CMO of Jahia talks about the three waves of digital marketing and why your business needs Customized Digital Experiences at Scale.
It may not seem like much, but even the smallest change in your business can turn out to be the difference between success and failure. Last year I read a really great book and then wrote an article that talked about the 52 small changes that spark big influence. I’ve implemented many of these recommended approaches […]