I want you to stop wasting your money on content that doesn’t sell. There are 4 rules of content that drive commerce. In this episode I break down each of these rules and how to apply them to your business. If your content isn’t filling a void for your ideal customer, you’re wasting your time building that content and you’re wasting your money promoting that content. Learn how to turn this around and deliver the kind of content your ideal customer cares about and will encourage them to buy from you.