In today’s market, being an influencer is a prerequisite for your success. It’s arguably the most important thing you can do. Without being an influencer, you will struggle to build your brand and the brand of your business. But, by being your most authentic self, you will stand out and attract the kinds of people you want to work with — both customers and employees. Being an influencer today is about allowing your voice to be heard as well as listening and responding to the people you care the most about. If you haven’t already done so, it’s time for you to step out of your comfort zone and become the influencer you were born to be.